Creating a landing page that can convert traffic in the best way possible is something that requires a lot of thought. There are many different components to keep in mind, lots of psychology beneath the surface, and knowing what the customer wants. If you want to be successful in your quest for landing page conversions, the first thing you need to do is to demystify the entire process. This will give you the confidence to unleash a potent landing page, and watch as your target audience is captured and turned into your regular customers.
A Killer headline
A killer headline is the most important element of getting conversions from your landing page. A good headline will pique the interest of the reader, and it will also provide them with some understanding. Perhaps the most important part of your landing page is the headline, and it has to accomplish the following things.
· A good headline attracts a reader’s attention
· A good headline informs the reader about what is being sold
· A good headline is short and no more than 20 words, preferably 10
Persuasive sub-headline
If a headline makes your readers look, then a sub-headline should lead them to stay. The sub-headline combines with your landing page to form a dynamic duo, and you can position it directly underneath your main headline. Your sub-headline must have some persuasiveness, which means luring the readers to continue reading after seeing the headline. The sub-headline can go into more depth to explain your main headline.
High quality images
Research has suggested that our brains process images way more easily than they do words.
Pictures make a landing page much more coherent.
If a picture accompanies your message, it instantly affects how the users react to your landing page. The picture has to be large, and it needs to have relevance with what you’re selling. If you’re selling physical goods, your landing page should contain images of these products. If you’re marketing a service, the image should grab the reader’s attention. It’s also important to ensure that your pictures are of high quality.
One common example in our industry is make money online. Which landing page you think would convert better, the one without an image or the one with image of a person raking in dollars.
An explanation
You should provide an explanation for what you are trying to sell to the reader. The best explanation is one that is straightforward, and you should not beat around the bush. You can integrate your explanation with your main headline, or you can have them separate. You can combine different elements from the headline, sub-headline, and images into a paragraph that provides the explanation.
Making an offer
Here is where you make your business or product appeal to customers by enumerating the many benefits that they can enjoy when they buy from you. One of the best ways of presenting these benefits is by using bullet points. Focus your benefits on what they mean to your reader because it’s very easy to veer off-course and make it all about you or your company. Make an offer that the reader can’t refuse.
Logical flow
If a reader is truly interested in what you’re trying to sell, he or she will be truly engaged with your landing page. After reading the content, readers will follow their thought process and so you should guide them through their thinking process. You can start with an explanation, provide the benefits, include some testimonials, and then finish off with a call to action.
Call to action
The placement of your call to action is very critical to the flow of your landing page. You can have multiple calls to action on your landing page, and position each one at the tail end of different sections of your landing page. You should also provide your readers with words to act on. The best calls to action invoke quick reaction from the reader. Some of the most common calls to action include “Start Your Free Trial”, “Download Now” and “Send Me Information”. The call to action should also be presented in a visually appealing manner.
Pain of losing
One of the most basics of human psychology is the fact that we avoid pain at all cost. In order to do this, we have products and services to help alleviate our pain. This means that you can make your readers think about the pain, and this will make them subconsciously look for relief from this pain. By doing this, you have an increased chance of having more conversions.
Pleasure of winning
After you make the reader think about pain, you can provide relief from such pain. Pain is a very powerful emotion and if you can offer a solution, you can convert your reader into a regular customer. As part of your campaign to offer solutions to pain, you can provide testimonials to your readers.
Testimonials
Trustworthy testimonials will build trust in your readers, and they will more likely buy what you are selling. Your testimonials should be from real persons, and you don’t require celebrities and experts to endorse a good thing. If you’re trying to sell a detergent, you can use testimonials from real housewives, stay-at-home dads, and single people who have used the product. In such a scenario, you don’t need a movie star to convince people that the detergent works.
Contact methods
The aim of a landing page is to convert site visitors into leads or sales. If your aim is to obtain leads, your landing page should include a means for your visitors to get in touch with you, usually through a telephone number or a contact form. If you’re looking for sales, you should provide your visitors with a link that will take them to your checkout area or shopping cart. You can also provide your visitors with a physical address, which they can come to if they want to interact with your company on a one-on-one basis. Apart from providing your visitors with a means of contacting you, a telephone number and physical address shows people that your company is real.
Respond to enquiries
When all is said and done, you also need to be highly responsive to enquiries from your visitors. This means that you should have a system for responding quickly to enquiries. You can have people on standby waiting to pick up calls. You can also have your representatives providing live chat feedback. An auto-responder can be used to reply to email enquiries.
Tools for creating awesome landing pages
One amazing tool to create good landing pages is GetResponse’s landing page creator.
There are over 100 professional templates to choose from. You can load any of them with a single click and then publish and start earning leads or customers.
The article is written by George from seekdefo.com
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